A rising number of Indians are now planning trips to attend music concerts. There is a growing trend among young Indians to watch their favourite artist perform live in a concert and witness a great musical experience. This ever increasing trend is musical tourism. It is a unique experience for travellers and a great business opportunity for the tourism industry worldwide and for the local economy.
If you are also a music enthusiast, keep reading to learn about what is music tourism and what are some popular destinations.
If you have ever travelled to a different city or country to attend a music festival, concert, or musical event, you have experienced music tourism. Music festival tourism is becoming increasingly popular due to the impact of social media, the worldwide popularity of music artists, and the eagerness of young travellers to integrate music experiences with their travels.
According to recent music tourism statistics, about 33% of Indian travellers plan their trips to attend music festivals. 69% of travellers attend live concerts to listen to their favourite artists, and 54% attend music festivals to explore the destination as well as attend a music event.
If you enjoy live music, here is a list of some of the most popular and sought-after music tourism destinations that host the world’s biggest music festivals. Coachella Festival, USA
It is a big festival organised in the deserts of Indio, USA, that runs for two weekends. During this time, you can enjoy performances by many famous bands and artists.
Known as the world’s most famous music festival, it started in the 1970s in Somerset, UK. At this festival, you can hear both well-known and new artists.
It has been Japan’s most famous music festival since 1997. At this festival, you can hear more than 200 Japanese and international artists. Fans from around the world attend this festival.
It is a famous indie music festival in Barcelona, Spain, where many independent artists perform. It is one of the country's top music festivals.
It is the world's biggest music festival, which has been organised since 1985 in Lisbon.
Music and dance have been integral components of Indian culture. These art forms presented in different cultural festivals not only promote Indian culture but also boost tourism. Music and dance festivals in India offer various regional and folk music to cater to diverse tastes. Some of these festivals attract international tourists who want to experience authentic Indian music.
Some popular music festivals in India are as follows:
It is India's biggest music festival, held in Kohima every December. The state government organises the festival to showcase the talent of Nagaland's tribals. The festival primarily aims to promote artists from the Northeast region but invites artists from across the country.
This festival in the Thar desert promotes tourism by showcasing Rajasthani culture, local food, and art forms. The organisers do not reveal who is performing and keep the performances a surprise for the audiences.
This international folk music festival is held at Mehrangarh Fort, Jodhpur, during Sharad Purnima. It features the traditional folk music festival of Rajasthan and offers an open stage to folk artists from India and abroad.
Large-scale music concerts of international music stars attract global audiences. Many people travel from different countries to watch their favourite singers perform live on stage. This boosts local economies and brings business as tourists spend on flight bookings, hotel bookings, tour packages, food, transportation, sightseeing, shopping, etc. These festivals provide an opportunity for cultural exchange, highlighting local culture, thus creating business opportunities for locals and small businesses in the host destination.
Taylor Swift’s Eras Tour is one of the biggest music events in 2024. The event, with 150 shows on five continents, is the largest musical event. Such events generate enormous revenues for local services.
Also Read: What are the Best International Travel Apps and Tools?
You need to plan ahead for a trip to attend a musical concert. Firstly book the concert tickets. Once the event tickets are confirmed, book your flight tickets and accommodation a few days before the event to explore the destination. Research the destination, check the weather conditions, things to do, and the best places to visit and plan your itinerary. Also, check the concert venue and see how to get there.
Finally, after all the planning and preparation, protect your trip with travel insurance. Get coverage for flight delays, baggage loss, missed connecting flights, and medical emergencies. Care Health Insurance offers a customised international travel insurance plan that will cover your medical and non-medical expenses during an international trip.
Disclaimer: Plan features, benefits, coverage, and claims underwriting are subject to policy terms and conditions. Kindly refer to the brochure, sales prospectus, and policy documents carefully.
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